One of Thailand’s most known publishers is called A Book. They see ‘waiting’ as a chance to promote their books. When people have to wait they are bored most of the time, but A Book found a way to entertain people during the wait and promote their books at the same time. They are using some unusual media on which they print short stories that people can read when waiting. 5 concepts were developed: queue up tickets, running late SMS, widgets, place mats and sticker lines
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